Hewlett-Packard is trying to woo managed print customers with a payback guarantee that promises customers savings or the company will pay the difference.
It's part of HP's ambitions to become the top player in managed print. Managed print is an $18.7 billion market that is growing at about 4 percent, fueled by companies wanting to cut costs or complexity out of their print operations.
HP is telling customers that if they sign up to have HP assess their current printing operation and allow HP to implement a cost-saving plan, they can come back a year later and see if the company made good on its promised savings. If HP falls short, they'll pay the difference in the form of credits.
HP believes it can save companies a good deal by modernizing their fleet of printing machines. The savings can come from better power usage, utilizing duplex printers that print on two sides, consolidation of devices and lower maintenance costs. Of course, it would entail a capital outlay for new hardware but HP is assuming this is part of a company's replacement cycle.